I originally wrote this post as 10 Career Tips for My 20-Something Self for Founded Magazine. It was a hit and I realized the tips were universal for business and life in general. Since my blog here is more business focused, I decided to tweak the post for the creative entrepreneur. A large portion of […] Read more…

In business speak, this is your unique selling proposition (USP). It’s how you position yourself in the market place. It’s about ‘how’ you do what you do. The thing that sets you apart from the rest. Maybe it’s you. Your individualized strengths you are bringing to the service or product. What are the quarks, the […] Read more…

Hint: It’s not everyone. Who are the customers you love to work with and get the most out of what you offer? Who are they as people? The demographics (age, gender, income, etc.) and psychographics… (the car, the home, the lifestyle). Now, I want you to take it a level deeper and think about their […] Read more…

A key component to your business is your product or service. (Yeah, I know… it seems like an obvious statement. Like, duh! Stick with me!) You’re probably thinking it is THE key component. ‘My business is my product!’ And yes, it’s uber important, but just one of the keys. We’ll talk about the other key […] Read more…