Know Yourself + Know Your Audience = Developing Your Brand

This is a guest post from Jessica Howell who will be a panel member for Jam Session | branding edition on October 21st. Read on for an actionable take on defining and develop your brand. It’s all about knowing yourself and knowing your audience!

Last night I had the pleasure of joining in on one of my favorite Twitter chats, #createlounge. The topic we were discussing focused on creating pin-worthy graphics however, the first half of the conversation was all about branding. We talked about, defining your brand, how these describing words relate to your visuals, and staying consistent.

This first point, defining your brand is what I want to help you narrow down today.


“When it comes to defining and developing your brand – know your audience, know yourself, and only then you can develop a brand that speaks to both.” –Jessica Howell | Social Studio Shop twitter-bird-black


Know Yourself

One thing we highlight during our two-day social media workshops is the importance of mapping out key characteristics for your brand. Walking through this process allows you to better understand what it is that makes you unique and how you can stand out from the crowd.

For instance, maybe you’re a business coach and you have decided that your niche is working with creatives. These days, it’s not enough to simply state who you prefer work with but rather what it is that makes YOU unique. As Simon Sinek once so eloquently put it, “people don’t buy what you do, they buy why you do it.”

To better understand yourself and what you have to offer, ask yourself the following questions:

  • How would you describe yourself in 3-5 adjectives (i.e. encouraging, enthusiastic, resourceful)
  • What about your work gets you excited in the morning?
  • What do you value? (i.e. community, wellness, authenticity)
  • Why do you sell whatever it is that you sell?
  • What makes you different from your competitors? (Back to our business coach example: do you have a unique technique that no one else uses?)
  • What about your products or services is special? (i.e. are your products all natural, do you give part of your proceeds to a charity, etc.)

Understanding what makes you special will allow you to better serve your specific audience. Once you have answered the above questions, I challenge you to jot down ideas for how you can visually represent each component.


Know Your Audience

Now that you have a better understanding of who you are, it’s time to focus in on who you serve.

A great exercise for understanding your ideal audience is persona mapping. Amie expertly walks you through this technique in this post.

Once you have your ideal client’s hopes, dreams and fears outlined you will then be able to take that road map and craft relatable visuals that you know will resonate with them based off their values and interests.

By the end of these exercises, you will have a full understanding of who you are, who you serve and how you can connect the two to create intentional branding that speaks to both.

Now go out there and create!


Did you dig this? If so, join us for Jam Session where we will be discussing defining your brand. Ask Jessica your questions and meet other like-minded creative entrepreneurs. Get all the details here!



More on Jessica:

Jessica Howell, CEO of Social Studio Shop

At fourteen, Jessica unintentionally fell in love with photography. Since then, she has lived in the creative world and had a passion for capturing and making connections with people. Fortunately, her love for photography led her to the wonderful world of social media marketing in 2013.

Jessica is the CEO and founder of Social Studio Shop. Through their workshops and webinars, Social Studio Shop helps entrepreneurs and creatives bring intention to the online space by cultivating authentic relationships and building purpose-driven strategies. Jessica contributes to various blogs and is constantly sharing tips on social media marketing. Besides all things social, she has a sweet spot for puppies, running, coffee (lots of it!), and experiencing all that life has to offer.

Connect + Follow: Website, Instagram, Facebook, Twitter.

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