How to Pitch Perfect in 6 Steps

As part of revving up for Jam Session, I asked the lovely ladies on the panel to write a guest blog post to share their insights and golden nuggets on press and entrepreneurship.

Next up is Avery Johnson, Editor of Founded Magazine. Avery is a dream-chasing creative type fueled by black coffee, fresh air, and spin class in sunny San Diego. In April of this year, Avery and her Co-Founder Sarah launched Founded Magazine, a guide to living an authentic and fulfilled life. Founded exists to inspire passion + purpose, and to encourage vulnerability in our relationships, mindfulness in our days, and meaning in our work.

A passionate writer, Avery also blogs about authenticity, wellness, inspiration, and community on Her writing has been featured on Career Contessa and Refinery 29.

Today, Avery is sharing her tips to pitching your writing to publications. I think this press strategy of contributing or guestblogging is an amazing way to get yourself out there. You share your knowledge and establish your expertise.

Take it away Avery…


Whether you are just starting out as a blogger or looking for ways to get your writing out there, guest blogging and submitting articles to online magazines are great ways to grow your audience and connect with other creatives.

But I get it- translating your big ideas into one email to an editor can be a little bit nerve wracking. Never fear! Here are 6 steps to crafting the perfect pitch email to land you a guest blog spot. Now get to writing, girl!

Do Your Research

When reaching out to other bloggers or online publications to promote your brand, product, or guest post, do you research. Read the posts, troll their instagram feed, and get to know the brand style. Large blogs and online magazines often have guidelines and style guides to maintain a consistent voice throughout their sites.

Present Your Plan

Tailor your pitch in a way that is readable and concise. Editors may receive hundreds of emails per day, so make sure yours stands out by capturing the essence of the piece you’d like to write in an organized fashion.

In your pitch email, include possible titles and the category your piece would fit under to paint a clear picture.

Show Your Stuff

When pitching an article for the first time, editors may ask for writing samples. Cut out the need for a back-and-forth about your experience by including a couple of links to relevant posts you have written before that display your voice and craft.

Make it easy for the editor to say yes to you by showing your stuff, girl!

Get to the Point

With email inboxes filling up faster than we can empty them day in and day out (nope, inbox zero is just not happening!) most editors appreciate emails that are friendly yet straight to the point.

Of course, offer your compliments and share what brought you to their site in the first place, but leave the buttering up for your bread at the dinner table. Make sure you clearly communicate your intent: you want to contribute and share your writing with them.

Be Relevant

While many online magazines and bloggers showcase a variety of categories on their sites, when pitching an article or guest post, ensure your idea- and writing style- is relevant and complementary to both the blog and the brand voice.

Pitching an article isn’t just to add content to another magazine. Each piece you write will grow your reach as a writer and build your portfolio. It is important to find an outlet true to your your vision and style, as well.

No Makes You Stronger

So you sent your pitch and put yourself out there only to hear a big fat no, or worse, nothing at all. Sometimes emails slip through the cracks. It happens! I suggest following up within 3-5 days, if you don’t hear back the first time.

If the answer is no, take a breath. This may happen. It doesn’t mean you’re a bad writer. I’ve been told no more times than I’ve heard a yes. But that just makes the yes that much sweeter.

Be willing to ask for feedback you can take to your next pitch. Thank the editor for their time, and don’t be afraid to follow up on a later date when you think you have an idea more in-line with their publication or have brushed up on your skills.

With pitching and writing, practice makes perfect. Take a chance and be brave– you never know all of the goodness that’s out there until you open yourself to the opportunity!


For more pitch tips, (or to contribute to Founded Magazine!) email me or connect with us on twitter and instagram @foundedmag.

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