Golden Nugget: “Simplify.”
From Ashley: “We’ve had so many discussions…. A theme always pops up around simplify. Keeping things simple, make it easy for the customer to digest the message, the product, etc.”
Expanding on the Golden Nugget: Oh man… simplify is one of my favorites. I guess that’s why many of my discussions with Ashley dance around it. The 80/20 principle is a great way to explain why I love to keep it simple. The 80/20 rule (Pareto Principle) states that, for many events, roughly 80% of the effects come from 20% of the causes. Translation… 80% of your revenue comes from 20% of your customers. Or 80% of your results come from 20% of your actions. You simplify by discovering what that 20% is and putting your focus there. Your time is better spent and you get better results.
About Ashley: Simply put Ashley is a force to be reckon with in my personal opinion! A serial entrepreneur and visionary, she has started several business’ in her young years. Now, you can find her developing her brand Frost with extension from jewelry to ice skating. Yes, you read that right… this women is multi-passionate and a major go-getter. Discover her here: http://www.frostandsea.com
The Golden Nugget Series
I asked close friends and clients to send me a golden nugget of business wisdom they have gotten from me that has stuck with them. Why? In the moment with clients, I often forget what comes out of my mouth. I’m completely in the moment, in the flow. I’m focused on what’s happening. Plus, I wanted to see the golden nuggets that resonated with them and then share them with more people.